Getting to know me more
I am a detail-oriented and results-driven professional with a passion for wellness, dedicated to helping others lead healthier, more fulfilling lives.
I excel in multitasking and have strong time management skills. I seek opportunities to work in a challenging and dynamic environment where I can leverage my skills and knowledge to contribute to both personal and organizational growth.
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Hathainutt
Hathainutt Saithiopatkun
Marketing Professional
I am a marketing professional with a passion for building brands and creating meaningful connections with audiences. I enjoy transforming ideas into impactful campaigns through strategic thinking, storytelling, and data-driven insights.
I believe in an “anything is possible” mindset and approach challenges with curiosity and proactive problem-solving. Driven by continuous learning, I enjoy exploring new technologies, marketing trends, and strategies that drive sustainable business growth.
Working With the Best Clients and Partners
I'm Content Creator and Video Editor
My AI generator
EDUCATION
2002-2006
Bachelor's Degree
ASSUMPTION UNIVERSITY
Business Administration in Integrated Marketing Communication
EXPERIENCES
Marketing Manager
(Tempatch+ & OPTASE | B2B & B2C)
NOV 2024 - FEB 2026
DOOLAE HEALTHCARE CO., LTD.
• Led brand strategy and go-to-market execution for Tempatch+ and OPTASE, overseeing integrated omnichannel marketing across Shopee, TikTok, Facebook, Instagram, and LINE OA.
• Developed go-to-market strategies, brand positioning, and key messaging for new and existing products across B2B and B2C channels.
• Managed integrated marketing campaigns including influencer marketing, social media, educational content, and retail activations.
• Led the launch of OPTASE eye-care products into the Thai market, including promotional planning and channel activation.
• Developed pricing strategies for B2B and B2C channels, ensuring competitiveness and profitability.
• Managed end-to-end influencer and KOL campaigns, from sourcing and briefing to content supervision and launch.
• Oversaw website development and UX/UI optimization for optasethailand.com and repositioned doolaehealthcare.com for B2B.
• Analyzed campaign performance and ROI to optimize marketing effectiveness and budget allocation.
• Conducted DISC-based sales training workshops to enhance team self-awareness and customer engagement.
competitiveness.
Accomplishments
• Grew Tempatch+ sales at 7-Eleven by 2.5× using a 4,800 THB nano-KOL campaign.
• Achieved 5× online sales growth through brand storytelling and affiliate recruitment.
• Launched OPTASE in Thailand, building credibility with hospitals and pharmacies.
DEC 2024: Influencer Campaign to Drive Awareness and Sales at 7-Eleven
FEB 2025: Expanding Target Audience Beyond Moms & Kids for Valentine’s Campaign
View campaign highlights – Tempatch+
https://hathainuttsa.wixsite.com/tempatch
JAN 2023 - NOV 2024
Freelancer
Entrepreneurial Marketing Experience
(Own Brand)
Account Executive
Reception Administration at Research Company for Project by Project
• Managed omnichannel online sales and brand building across Facebook, Instagram, Shopee, TikTok Shop, and LINE Shopping.
• Led the end-to-end content creation process, including ideation, copywriting, video editing, and post-production to produce engaging marketing content.
• Executed nano-influencer collaborations through product barter partnerships to expand brand reach on Instagram and TikTok.
• Built and managed an affiliate marketing program, recruiting partners while also operating as an affiliate to gain hands-on insight into affiliate performance and optimization.
I work as a freelancer, holding two roles at two different companies.
• Manage client accounts and coordinate project timelines to ensure smooth campaign execution.
• Build, maintain, and expand relationships with clients.
• Present campaign proposals and marketing plans to clients for approval and feedback.
• Act as the key liaison between clients and internal teams (creative, production, and marketing).
• Coordinate campaign implementation and ensure deliverables meet client expectations and deadlines.
• Attend client meetings and provide updates on project progress and campaign performance.
• Greet, welcome, and direct visitors while providing information and assistance.
• Maintain a clean, organized, and professional reception and office environment.
• Prepare and manage meeting rooms to ensure readiness for internal meetings and client visits.
• Coordinate office services including cleaners, maintenance staff, and facility support.
• Monitor and maintain office equipment and supplies to ensure smooth daily operations.
• Provide hospitality support for clients and visitors, including arranging refreshments and meeting amenities.
NOV 2016 - AUG 2022
Commercial Operation & LINE MyShop
JUL 2020 - Aug 2022
LINE PAY (THAILAND) CO., LTD.
• Issued coupon promotion campaigns.
• Answered phone inquiries for MyShop merchants.
• Monitored cases from MyShop merchant emails.
• Verified the accuracy of information on the merchant map.
• Managed processing and status changes for MyShop merchant management to streamline operations with external merchants and the internal team.
Accomplishments
• Resolved customer complaints by identifying problems, taking corrective actions, and maintaining client retention.
• Developed skills to work effectively in difficult situations and resolve conflicts professionally with internal and external parties.
• Adapted to multiple roles, enhancing skills in communication, decision-making, problem-solving, and attention to detail.
NOV 2016 - JUL 2020
LINE Giftshop Operation
• Managed digital platform content to enhance engagement and drive sales.
• Developed activities to boost sell-out performance.
• Planned, monitored, and tracked sales metrics for optimal results.
• Oversaw marketing budgets to align with strategic plans.
• Executed and evaluated marketing activities for effectiveness.
• Prepared and managed partnership agreements.
• Handled accounting functions and settlement management.
• Forecasted, controlled, and reconciled marketing campaign budgets.
• Managed administrative tasks for the LINE Giftshop service.
• Resolved customer queries and complaints efficiently.
Accomplishments
• Increased daily sales by 300% with the "Brand Day" campaign in 2019.
• Achieved a 200% increase in sales, fulfilling company targets in 2018.
• Built strong relationships with 150 partners.
• Maintained a high client retention rate by resolving complaints and taking corrective actions.
OCT 2014 - NOV 2016
Marketing Communication Manager and General Manager
SIRI POINT CO., LTD.
• Conducted comprehensive market research and analysis.
• Managed and created engaging content and public relations initiatives.
• Developed and sustained a strong social media presence across various digital platforms.
• Plan and manage integrated marketing campaigns (digital, print, PR) from concept through execution.
• Organized and scheduled meetings, events, and conferences as required, while also executing sales and marketing activities, including promotional events.
• Monitored and controlled office expenses, ensuring cost-effectiveness by overseeing budgeting, costing, and implementing strategic cost-saving measures.
• Coordinated efforts between engineers, interior designers, and contractors to ensure timely completion of design projects.
• Ensure the office is well-organized and all administrative functions are running smoothly.
Accomplishments
• Closed a marketing promotion deal for 10 commercial property units within 4 months.
• Organized the mock-up room and open house for the "TARAYA" condominium press conference.
APR 2011 – MAR 2013
Product Manager
KCG CORPORATION CO., LTD.
• Led brand and product management to unlock new market opportunities.
• Updated consumer profiles and engagement funnels for deeper brand connection.
• Conducted market visits for consumer insights and trend monitoring.
• Developed marketing objectives, strategies, advertising, and promotions.
• Managed external agencies and marketing operations within budget.
• Planned and executed sales targets and A&P activities.
• Implemented promotional activities with limited budgets using below-the-line strategies.
• Rebranded products to ensure timely new product launches.
Accomplishments
• Boosted sales by rebranding and repositioning products.
• Enhanced brand awareness and image among consumers.
• Achieved 25% sales growth through diverse marketing campaigns in 2012.
C E R T I F I C A T I O N S
I believe that investing in myself provides the greatest return on investment possible.
R E L E V A N T C O U R S E
Doing something productive outside of work that makes me happy and helps me become a better version of myself
activities
20 Jul – 22 Jul 2020
Digital Marketing 101 with Kru Chai to learn about Marketing Fundamentals, Content Marketing, E-commerce Platform
31 Aug – 30 Sep 2020
Digital Take All with Kru Chai to learn about all strategies, tactics of all channels on
e-Commerce platform from Successor Specialist
30 Jun 2019
DISC Learning, YourNextU
11 Mar 2018
Enneagram Learning, Pravinia Academy
10 Mar - 11 Mar 2015
The Pirate Talk, Black Sheep Runs Business
26 Feb 2019
Developing A Growth Mindset, Skilllane
27 May 2018
Image get the Goal, Pravinia Academy
SKILLS
Go-to-Market Strategy
Brand Positioning
Campaign Management
Influencer & KOL Campaign Management
Influencer ROI optimization
Affiliate Marketing
Social Media Strategy & Management
Omnichannel commerce
Content Strategy & Creation
Social Media Automation Tools